Shop small this holiday season to make a big impact in your community

Small businesses are the heart of a city’s character and vibe. That’s why this season’s Small Business Saturday, happening Nov. 28, is more important than ever.

It’s no surprise that small businesses have been hit particularly hard throughout the pandemic. San Marcos residents are encouraged to show their support by shopping local on Small Business Saturday and throughout the holiday season. Mayor Rebecca Jones announced the City of San Marcos’ participation in the 11th annual national effort to support the independent businesses that make our community unique and provide valuable contributions to the local economy.

“When you treat your loved ones to a special present or gift certificate from our local businesses, you’re truly investing in our community and helping our small businesses thrive,” Jones said. “That’s something we can all feel great about this holiday season.”

Created in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. An average of two-thirds of every dollar ($0.67) spent at a small business in the U.S. stays in the local community, according to the 2018 Small Business Economic Impact Study by American Express. That means consumer’s local impact during the important holiday shopping season could be significant.

“During this pandemic, I’m amazed and energized by the passion and creativity of business owners to continue to do business in the face of unparalleled adversity,” said Rick Rungaitis, CEO of the San Marcos Chamber of Commerce. “Now, more than ever, it’s critical for the community to support our local businesses. This holiday season, think of supporting them by shopping locally.” 

In 2019, 800+ mayors and city officials joined together to support Small Business Saturday. Highlights include:

  • U.S. shoppers who visited independent retailers and restaurants on Small Business Saturday reported spending a record high of an estimated $19.6 billion.
  • Seven in ten American adults reported being aware of the day.
  • 96 percent of respondents who shopped on Small Business Saturday agree that shopping at small, independently owned businesses supports their commitment to making purchases that have a positive social, economic, and environmental impact.
  • 97 percent of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community.
  • 95 percent of consumers who shopped on Small Business Saturday reported the day makes them want to shop or eat at small, independently owned businesses all year long, not just during the holiday season.

Learn more about Small Business Saturday and the Shop Small initiative here.

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