Efforts and planning to encourage participation in the 2020 Census have been underway since last year.
As of 9/14/20 San Marcos has a 76.1% self response rate. In 2010 San Marcos finished with a 70% participation rate. Out of 18 cities in the County, San Marcos has the third highest participation rate, with Poway being number one and Carlsbad being number two. Among the same cities, San Marcos has the second highest increase in participation compared to the 2010 census, behind La Mesa.
You might ask why does it matter if you participate or not. The census provides critical data that lawmakers, business owners, teachers, and many others use to provide daily services, products, and support for you and your community. Every year, billions of dollars in federal funding go to hospitals, fire departments, schools, roads, and other resources based on census data.
The results of the census also determine the number of seats each state will have in the U.S. House of Representatives, and they are used to draw congressional and state legislative districts.
Thank you to 76.1% of households who have already participated. If you haven’t participated yet, please do so by 9/30/20. You can answer online at www.my2020census.gov.
Attracting, retaining and expanding businesses is at the forefront of the City of San Marcos’ economic development efforts. The City offers a variety of services to help businesses thrive.
Piercan, a worldwide leader in manufacturing niche polymer products, including specialty gloves (used by NASA, pharmaceutical companies, national laboratories, military, and beyond) experienced this concierge service first-hand. The City helped Piercan secure a $1.5 million California Competes Tax Credit (CCTC) this summer. Announced by Governor Gavin Newsom’s Office of Business and Economic Development (GO-Biz), the income tax credit is set up to help businesses that want to grow and stay in California.
With this assistance, Piercan will expand their San Marcos operations and hire 62 new employees. The company will be investing more than $7.5 million in wages, equipment and improvements within the next five years.
“The City was instrumental in obtaining this tax credit,” said Julio Cedillo, General Manager of Piercan USA, Inc. “I’m very grateful for their support and their guidance through this process, as well as defining new opportunities to help us grow as a company in a reasonable and responsible way.”
Piercan, an international company headquartered in France since 1948, has been operating in the U.S. since 1995. It started in Vista, then expanded to San Marcos, where it currently employs more than 60 full time workers. Thanks, in part, to this tax credit, accelerated growth is on the horizon.
Piercan’s San Marcos headquarters specializes in containment isolator and glovebox gloves as well as bladders that are used to form unique carbon fiber components for aerospace and recreational markets to create propellers for airplanes, forks for bicycles, wing spars for drones and bows for violins among other products.
“We’re planning to grow, we’re going to create more jobs here in San Marcos, and we’re going to bring indirect development to this area. We want to stay in San Marcos, and we will likely double our size and workforce within in the next five years,” Cedillo said.
The City of San Marcos has helped five San Marcos companies secure nearly $3 million in state income tax credits since 2017, allowing local businesses to expand and create new jobs. Winning these tax credits is highly competitive, so City staff help guide business owners through the process.
Only 22 companies across the state were awarded tax credits in this round of CCTC tax credits – and San Marcos was the only city in northern San Diego County to make the list.
Of the more than $73 million tax credits awarded, nearly $18.2 million of that will go to nine businesses (of which Piercan is included) that are adding high-quality manufacturing jobs to our state – a national leader in manufacturing. Early in the stay-at-home order, Governor Newsom deemed manufacturing to be an essential function of California’s economy.
“As California works to safely recover from the COVID-19 induced recession, this tax credit program continues to be a model for both accountability and transparency. What we see today is 22 companies not only choosing California, but choosing Californians,” said Chris Dombrowski, GO-Biz Acting Director, and Chair of the California Competes Tax Credit Committee. “We are innovators at heart and so is our economy and we will continue to invest in companies that look to build the future here in California.”
To date, the City has helped Piercan USA, Inc. earn a $1.5 million tax credit that will create 62 jobs; Wholesale Shade earned a $500,000 tax credit to create 26 jobs; Cliniqa earned a $350,000 tax credit to create 24 jobs; Creative Electron earned a $446,700 tax credit to create 22 jobs; Oasis Breads earned a $200,000 tax credit to create six jobs and QC Power earned a $100,000 tax credit to create seven jobs.
These companies are all are part of San Marcos’ booming manufacturing industry, the City’s second-largest economic sector. Manufacturing provides 11 percent of local employment, which is about 4,300 jobs.
“We love helping connect local businesses with resources that will help them grow in San Marcos,” said Tess Sangster, Economic Development Director for the City of San Marcos. “This is a big win for the City and Piercan, as their expansion and creation of new jobs will boost our local economy and community.”
The business license portal now allows for online payment processing. It speeds up the process, too. Business owners can submit applications, renew and print their license within 1-2 business days after payment and any required approvals instead of waiting to receive it in the mail, which was taking 2-3 weeks. Not only does the portal simplify the process, it allows for virtual vs. in-person interaction. The City has implemented a variety of no-touch environments as a result of COVID-19 and will continue to expand its offerings.
Please ensure the City has your correct email address on file before your license expires. If you have already received a paper renewal notice and would like to renew online, please send an email to firstname.lastname@example.org to request your security code.
· San Marcos City App: You can help us keep San Marcos safe and clean by downloading this app that is your gateway to City service requests. Whether you see graffiti, maintenance needs, traffic light outages or stormwater issues, the app is a simple way to report non-emergency concerns. The app makes it easy to identify the location of your concern and track the progress and resolution of your request.
· Online services: Visit the City’s COVID-19 response page for a full list of services available online, by phone or email. From building permits and inspections to parking citations and land development, residents can easily get in touch.
San Marcos claims two state awards for excellence in communications
The City of San Marcos was recognized with two prestigious awards this month from the California Association of Public Information Officials (CAPIO).
Two projects received CAPIO’s top honor, an EPIC award, for the San Marcos Creek Project logo and the San Marcos Creek Project groundbreaking ceremony. The logo and groundbreaking ceremony were created by the City with support from JPW Communications.
“These awards are a testament to the importance we place on keeping our community informed and involved on key infrastructure projects,” said Tess Sangster, Economic Development Director for the City of San Marcos. “We are honored to receive recognition from CAPIO – the state of California’s top communications association.”
EPIC Award details for The San Marcos Creek Project Logo
The City of San Marcos has embarked on a three-year, $104 million construction project to raise the roadways and bridges over the San Marcos Creek. This effort will reduce seasonal flooding that has plagued the area and restore habitat, along with other infrastructure improvements. The project, 30 years in the making, is the largest in the City’s history. JPW Communications was hired to develop and execute a robust, multi-year communications plan to guide the project’s outreach from pre-construction to post-completion.
The project’s tagline, “Our Neighborhood. Our Creek,” was created to underscore the collective vision for the area and acknowledge the work that had been done by previous councils, commissions and volunteers. Additionally, the tagline speaks to a new level of access the community will have to experience and appreciate its creek, as well as introduce a new era of development possibilities for the surrounding area. The tagline was designed to scale as it grows to encompass a soon-to-be-realized future. The new logo introduces a bold and energetic mark that embodies the flowing creek, new bridges and inclusive features that will invite San Marcos residents to enjoy the creek in a new way. The logo, tagline, assets and collateral pieces were created to launch the project uniformly and carry the project seamlessly through to completion.
EPIC Award details for The San Marcos Creek Project Groundbreaking Ceremony
To commemorate the San Marcos Creek Project’s kick-off, the City of San Marcos hosted a groundbreaking ceremony on Dec. 11, 2019, for both elected officials and the community. The goal was to welcome as many community members as possible. San Marcos wanted to inform its audiences about the project and build goodwill in advance of two years of disruptive construction. The event was a huge success, with 180 people in attendance. The event also garnered media attention including six articles, an in-studio interview with the mayor and a live TV broadcast.
“The San Marcos Creek Project is 30 years in the making, so it was crucial for us to create a comprehensive communications campaign for the community that would carry us through the life of this important project,” Sangster said. “The award-winning logo and groundbreaking ceremony have played an integral role in the project’s continued success.”
Visitors to San Marcos’ vibrant North City neighborhood will instantly notice the new downtown district’s cool vibe, modern architecture, bustling energy and ‘green’ footprint.
Artful succulent plantings and green infrastructure solutions hint at the numerous elements of sustainability incorporated into the district’s design above ground. And there’s plenty of innovation beneath the feet of foodies visiting the area’s vibrant eateries, families relaxing in the airy outdoor spaces and Cal State San Marcos students walking to class when school’s in session.
Yet with just 25 percent of the overall North City project currently developed, there’s even more excitement on the horizon. The completed project will include 1,500+ new housing units (both single-family and higher density residential units), new retailers, innovative office and commercial spaces, community events and a 20-acre Discovery Park in North City’s residential community west of Twin Oaks Valley Road.
At the foundation of it all is state-of-the-art green infrastructure. A high-tech stormwater management system is built-in under the sidewalks and medians. The City of San Marcos, in partnership with developer Sea Breeze Properties and Stevens Cresto Engineering, installed 80 trees and 1,200 innovative modular suspended pavement units called DeepRoot Silva Cells, (along with inlets and storm drains), which collect and treat urban runoff. Special grates and soils designed for biofiltration enable the capture and treatment of urban runoff and retain it to nourish the trees.
The new technology increases water conservation and reduces the amount of potable water that’s needed for irrigation. The San Diego region typically gets 10 inches of rainfall each year, yet April brought nearly half of the average yearly rainfall in just six days. Thanks to North City’s new innovative footprint, more than 80,000 gallons of stormwater were captured and treated through bioretention offered by Silva Cells, significantly improving the quality of stormwater runoff. The system helps keep San Marcos waterways clean by reducing the amount of runoff and pollution that flows into our creeks, streams and the ocean.
This kind of innovation and sustainable infrastructure are key benchmarks for the future as San Marcos continues to grow. Expect to see more mixed-use, green infrastructure development projects in the near future, including: North City West, Discovery Park and El Dorado Apartments.
At the City of San Marcos, the health and safety of our community is our top priority. The COVID-19 crisis is impacting everyone in San Marcos, including our local businesses that are currently open or preparing to reopen when public health guidelines allow.
The City is happy to support and assist with the San Marcos Chamber of Commerce’s Discover Our Recovery Business Safety Promise. The Chamber’s program is designed to help business owners communicate their commitment to following all public health orders and guidelines from the State of California, the County of San Diego, the City of San Marcos and the Centers for Disease Control and Prevention (CDC) to help protect their employees, customers and the community.
Business owners that make the Discover Our Recovery Business Safety Promise below can display the decal in their windows to let customers know that the businesses has committed to take all the County’s recommended precautions to help provide a safe environment.
Let’s help our community move forward safely together.
Make the Promise and Download the Toolkit
You can learn more about the program, make the Promise and download a multimedia toolkit on the Chamber’s website here. By downloading the toolkit and/or using the graphics, you are promising to follow the guidelines.
Window decals for businesses that make the Promise will be available soon! Please stay tuned for details.
The City earns a spot on 2020 Safest Cities report.
The City of San Marcos was ranked #25 in SafeWise’s sixth annual Safest Cities in California report.
The comprehensive safety report was created using FBI crime
statistics and U.S. Census population data to rank the safest
cities in each state and across the country. According to
SafeWise, the rankings are based on violent and property crime
numbers, including the number of reported violent crimes
(aggravated assault, murder, rape, and robbery) in each city and
the number of reported property crimes (burglary, larceny-theft, and motor vehicle theft).
“The City of San Marcos has committed to investing in the necessary resources to keep our community safe, and this report reflects that commitment,” said City Manager Jack Griffin. “Keeping San Marcos safe takes hard work from everyone in our community. We especially appreciate the dedication of the San Diego County Sheriff’s Department San Marcos station.”
In addition, the latest data from the San Diego Association of Governments (SANDAG) released in November revealed that San Marcos has some of the lowest crime rates among the 18 incorporated cities in San Diego County.
When compared to the county’s incorporated cities, San Marcos had the lowest overall property crime rate, which includes non-violent crimes such as burglaries, auto thefts and vandalism. San Marcos also had the second lowest overall crime rate, which includes all violent and nonviolent crimes. To learn more, visit www.san-marcos.net/Home/Components/News/News/5019/.
You can read the full SafeWise report at www.safewise.com/blog/safest-cities-california.
Up to $3,000,000 of the City’s General Fund Reserves will be set aside for short-term business loans
At the City of San Marcos, the health and safety of our community is our top priority. We are working around the clock to respond to the COVID-19 pandemic and address the needs of our residents.
The City also recognizes the significant negative impacts of the COVID-19 emergency situation on our local business community, particularly our small and independent local businesses. Many of the owners and employees of these businesses live and work right here in San Marcos.
At its March 24 meeting, the San Marcos City Council approved the City of San Marcos COVID-19 Business Sustainability Program. The program will set aside up to $3,000,000 of the City’s General Fund Reserves for short-term business loans.
The program will offer loans ranging in size up to $50,000, with fixed interest rates ranging from 0% to 3% based on the amount and duration of the term. Priority will be given to businesses with 10 or more employees for loans between $25,000 to $50,000.
“The COVID-19 emergency will undoubtedly have negative budgetary impacts on the City itself, and we will need to find ways to address them,” said City Manager Jack Griffin. “At the same time, we fully recognize the need to maintain a diverse and fiscally sound business community.”
Griffin added that, through decades of sound fiscal management, along with an entrepreneurial and business-friendly operational style, the City has developed and maintained reserves that can be used to carry the community through emergencies and economically stressful times.
Loan applications will be prioritized based on numerous factors, and applicants will be divided into three tiers based on the type of business and the extent their business has been affected by government mandates and public health guidelines related to COVID-19.
“Even in difficult times for the City, we believe that the right thing to do for our businesses and citizens is to invest in our businesses so that as many of them as possible can exit this emergency in as close a fiscal condition as when it started,” said Economic Development Director Tess Sangster.
All loan applications must be received prior to the City’s official declaration of the end of a local emergency due to COVID-19 or the expenditure of the $3,000,000 allocated to this Program, whichever occurs first.
For detailed information or to apply for the program, please visit www.san- marcos.net/businesssustainability or email Economic Development Director Tess Sangster at email@example.com.
At the City of San Marcos, the health and safety of our community is our top priority. There are no reported cases of COVID-19, or coronavirus disease, in San Marcos.
We are actively monitoring the COVID-19 situation, along with the CDC, the County of San Diego and emergency management services. Local and state health officials are actively engaged in preparation to keep Californians safe.
The City is open.
All City facilities remain open during normal business hours. Emergency services, including Fire Department and Sheriff’s Department services, are fully operational.
Increased sanitary measures
We have increased cleaning at all City facilities. Hand sanitizer is available.
Residents are encouraged to engage with the City via phone and the San Marcos City App.
To save a trip to City Hall, residents can contact the City via phone at (760) 744-1050 or the San Marcos City App to report non-emergency concerns, like potholes, park maintenance and debris. The app is the quickest and most direct way for residents to alert City staff to any concerns. Learn more about the app at www.san-marcos.net/city-app.
Public gatherings update
In order to safeguard public health and slow the rate of transmission of COVID-19 in our state, the California Department of Public Health has issued guidelines regarding public gatherings and events. You can read the guidelines here.
The following City events are postponed until further notice:
San Marcos Citizens Academy
General Plan Update Visioning Workshops #2 and #3
March 16 Planning Commission Meeting
March 18 Parks and Recreation Commission Meeting
March 22 Star Walk
March 31 State of Your Community event
April 1 Traffic Commission MeetingAdditional changes to events will be posted on the City’s COVID-19 Response webpage at
What can I do to prevent getting COVID-19?
There is currently no vaccine available to protect against COVID-19, but it is recommended for everyone to get their flu vaccine and practice proven preventive actions to help prevent the spread of respiratory viruses, including:
Wash your hands often with soap and water for at least 20 seconds. If soap and water are not available, use an alcohol-based hand sanitizer that contains at least 60% alcohol.
Avoid touching your eyes, nose, and mouth with unwashed hands.
Avoid close contact with people who are sick.
Stay home when you are sick.
Cover your cough or sneeze with a tissue, then throw the tissue in the trash.
Clean and disinfect frequently touched objects and surfaces.
Support local businesses
The City encourages residents to keep local businesses in mind when shopping for goods and services. If you find yourself staying in more due to COVID-19 concerns, consider purchasing a gift card at your favorite restaurant or store to treat yourself at a later date.
Visit the City’s COVID-19 Response webpage for information about City’s response to COVID-19 at www.san-marcos.net/covid19.
To learn more about COVID-19 and to stay updated with the latest news and information, visit the County’s comprehensive information portal at www.coronavirus-sd.com.
Sign up for City news and alerts by visiting www.san-marcos.net/alerts.
Sign up for Alert San Diego emergency alerts at www.readysandiego.org/alertsandiego/.
You can also call 2-1-1 to speak to someone if you have general questions.
Take a survey to share your thoughts! The survey is designed to gauge the opinions of San Marcos residents on single-use plastic products distributed in restaurants and sold in grocery stores in order to provide City staff with accurate information in considering any control ordinances on the subject.
Please read the Single-Use Plastics Fact Sheet before completing the survey. You can view the fact sheet here.