Tag Archives: MarketWalk

Mayor Desmond Pressures San Elijo Hills Development Company on San Elijo Hills Town Center Development

San Elijo Hills

Council member Chris Orlando invited HomeFed/San Elijo Hills Development Company to give an update on the status of the undeveloped portions of the San Elijo Hills Town Center. Paul Borden, President of HomeFed spoke before City Council on Tuesday evening. You can watch his recorded presentation here about 15 mins into the agenda. Here are our efforts to summarize the presentation and the exchange with The Mayor and Council Members.

Paul Borden started with some history. San Elijo Hills Development started developing San Elijo Hills in 1998. The Town Center was started in 1999. Albertsons was built in 2007, and the MarketWalk shops were completed in 2009. In 2011 and 2012, Chase Bank and Pacific Preschool purchased land and developed the respective buildings. Paul stated the remaining portions have been HomeFed’s “Achilles’ heel”.

Borden explained that HomeFed has looked at various mixes of retail, medical, office, live/work units. HomeFed has worked with two different agencies to secure a developer or builder. Borden spoke about the slowdown in retail and his resistance to bringing a big national chain. Borden spoke of his patience and support of the current retail and the San Elijo Hills Development Company marketing campaigns to encourage residents to shop locally.

Borden briefly mentioned that he has two developers/builders that are interested in developing the parcels and HomeFed is now in negotiations with those perspective developers/builders. He did not give specifics.

Mayor Desmond asked what is the status of completing the entire development of San Elijo Hills? Borden responded with the fact that there are roughly 3,300 approved units/homes with 150 units/homes left to build-out. Borden estimated they are 85% to 95% complete with San Elijo Hills. Mayor Desmond responded “The time is now to build out the Town Center. People have bought into the dream.” Borden responded: the residents of San Elijo Hills are our biggest supporters and they have purchased multiple homes in our community and sold homes to friends etc. Mayor Desmond responded with “Get it going, get it done.”

Borden explained this is a project of pride for HomeFed and they would like to keep the standards high and they did receive the feedback from the residents who were not looking for 40 more residential units in the Town Center. HomeFed just could do the  “Just build it and they will come concept”.

HomeFed did not volunteer any specifics on the two negotiations they are engaged in. Council Member Jabara pressed this issue and Borden responded with: they’re looking at a mix of residential and retail and no longer interested in building the approved parking structure. It sounded like they are looking at 9-12 row homes and up to 13,000 SQF of retail but Borden said the retail will not work. HomeFed would like to keep the quality of spaces and construction on par with the rest of San Elijo Hills.

Council Member Orlando stated “I’ve been involved in this project for a very long time, but we now have roofs and we now have traffic it’s been 14 months since your last plan was presented in a San Elijo Hills community forum and you’ve been silent with the public and residents”.

“Residents have seen significant retail go up around them. They ask how are they able to get that done?” Council Member Orlando felt the shops are doing well and it’s time to talk about “what is next”.

Borden again stated he was not supportive in placing a national brand and he was going to work with The City and possibly scale back their current entitlements. Borden stated he was willing to meet with The City.  Council Member Orlando encouraged them to be receptive to more community input.

At this point the tension escalated the mayor said “Same old song and dance. Same story waiting for the perfect time, you guys made a lot of money in San Elijo Hills, you are still going to have ups and downs but I’m very frustrated. I will not vote to approve anymore parcel maps for San Elijo Hills residential units.” Borden responded “That is not helpful. I did not come here to get into an argument with Council”.

Council member Jabara stated you are 85% to 95% built-out, the roads are impacted, the schools are impacted, residents see large new anchor tenants nearby in La costa and they are frustrated. Borden said we hear you, maybe we need to scale back maybe we need to be more flexible, we just can’t build retail and have it sit vacant.

Mayor Desmond removed item 8 from the Council consent calendar, this was a final map approval for tentative subdivision map for Phase 5 units 8 and 9 (48 Lots) of San Elijo Hills near Double Peak park and the water tower.

Listen to the video recording of the meeting here the Town Center discussion starts at 15 mins: http://www.san-marcos.net/index.aspx?page=34




San Elijo Hills Town Center


The conceptual revamped plan Home Fed (San Elijo Hills Development Company) submitted Thursday at a City of San Marcos hosted workshop included a reduction in commercial space by two-thirds.  Approximately nine retail units isolated to San Elijo Road. The units are to face the existing Marketwalk. The retail spaces are marked in red on the diagrams. The proposal did not include any retail on the opposing side of San Elijo Road, Elfin Forest Road or Baker Street.  Home Fed plans to increase the number of residential units: condos and lofts to 70- 80 units.  Originally 28 residential units was the plan for the town center. 17 additional units are proposed for the estate lots near Double Peak Park and Montage area and are part of the planning process with the City of San Marcos.

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There was a consensus of outrage over this plan from 70 plus San Elijo Hills Residents who attended the meeting.  The majority expressed their interest in buying into this community as a self-contained community.  This plan has drifted from the original vision of the San Elijo Hills town center/square.

Jeff O’connor, Director of Operations of Home Fed said they have taken on the advise from experts, consultants in the field.  They want the businesses to flourish.  He said the current businesses are doing okay, they want to see the business achieve success. Home Fed has active builders who are interested in building out this new concept now. Home Fed would need to take meeting feedback and apply for formal application with the City in the next 60 days. San Marcos City approvals can take up to 18 months. The project would be built by premium third-party builders and match the quality and aesthetic standards of San Elijo Hills. The design is subject to approval by the City. The project would be market rate for sale town homes. Local commercial firm Flocke & Avoyer will market the retail spaces for lease. Some of the retail space would be designed to accommodate restaurants; including grease traps, exhaust venting. No guarantee that restaurants will be interested and some local San Elijo Hills restaurants have historically struggled. The new plan has lower daily trips because of the decrease in retail 1,700 vs 2,300. Each town home would included garages and on site guest parking. See parking plan photo. short-term parking management would be part of the City requirements,. The additional children would fall under current San Marcos Unified School District attendance maps and would tend to be pedestrian because of walking proximity to the San Elijo Elementary and San Elijo Middle School. Keep in mind attendance boundaries are adjustable as we have recently seen in San Elijo Hills/San Marcos.

The overwhelming suggestions from residents attending the meeting: Larger storefronts with more depth and storage space, full-scale restaurants.  The homeowners expressed businesses on the three streets is a non-negotiable if you want to create a town square atmosphere and bring residents in to shop in San Elijo Hills.   You need to figure out how to draw the critical mass in, to shop in San Elijo Hills. One resident suggested a large pool to host swimming meets, volleyball courts, etc for sporting activities.  A teen center was another suggestion. The three streets being directly across from Marketwalk on San Elijo Rd, around the corner on Elfin Forest and the other corner Baker Street.  The suggestion is to have an open space in the middle of the businesses instead of residential.  The businesses could also open inward to the center, have grass, table & chairs, fire pits, maybe display movies, etc.

The lot next to Chevron is slated for more residential.  Homeowners expressed concern.  Who wants to live next to a gas station and if we are going to have all these businesses where is everyone going to park?  The recommendation by the homeowners: a parking structure in the lot next to Chevron.

Home Fed is in the process of purchasing the lot slated for the church site.  They plan to build 18 residences, a green belt and tot lot.  There are two aqueducts running through the site which limits the building capabilities.  One speaker mentioned a tot lot is not advisable with the busy streets. Church of The Hills appears to be selling this site back to Home Fed.

Home Fed took notes, Jeff said they are going back to the drawing table and will host another meeting once they have a revised plan in place for homeowner feedback. We suspect more meetings and homeowners surveys are in the works.

Keep in mind Home Fed is deeply invested in San Diego County with 6,000 units in the works in Chula Vista, another project online in Santee and they use San Elijo Hills as it’s prize example of its work. We suspect they have a lot of reasons to care about the successful completion of San Elijo Hills.

San Elijo Hills this is your chance to shape the future and your participation and education in the process is critical to the success of the project.

Join the discussion at www.facebook.com/SanElijoLife


San Elijo Hills Town Center Discussed in: Taking a u-turn on the one-way street | National Post

Taking a u-turn on the one-way street

While one-ways have wreaked havoc in North American suburbs, “in high-density, urban locations, there’s no other way of configuring streets,” he said.

Mr. Calthorpe calls up a picture of San Elijo Hills Village Center, a shopping district in the suburbs of San Diego. Originally planned as a traditional shopping complex bisected by a gargantuan highway intersection, Mr. Calthorpe’s firm instead split the highways into a pair of tree-lined one-ways winding through a pedestrian-friendly, European-style retail village — all without sacrificing retail space or travel times.

“If you’re trading a six-lane arterial for two three-lane streets, that’s a win,” said Mr. Calthorpe. Nevertheless, he said the concept of one-ways remains “heresy” among modern urban planners.

Read more via Taking a u-turn on the one-way street | News | National Post.

San Elijo Hills Celebrates Grand Opening of MarketWalk

MarketWalk exterior(2)

San Elijo Hills Celebrates Grand Opening of MarketWalk,

Luxury Townhomes in its Award-Winning Towncenter

SAN MARCOS, Calif. – San Elijo Hills is celebrating the grand opening of MarketWalk, a collection of 12 townhomes featuring iconic architecture inspired by traditional “Main Streets” and impressively upgraded interiors.  MarketWalk is set in the heart of the award-winning San Elijo Hills Towncenter above retail shops. The urban-style neighborhood and model interior by Pacific Dimensions will open to the public August 1, from 10 a.m. to 5 p.m.

MarketWalk offers two- and three-story homes ranging from approximately 1,200 to 2,746 square feet with two to four bedrooms and 2.5 to 3.5 baths. The homes were built by San Elijo Hills Town Center LLC, a sister company to San Elijo Hills Development Company, which developed the 1,920-acre community. The townhomes are priced from the high $300,000s to the $700,000s and the three-story units meet Americans with Disabilities Act (ADA) standards.

“MarketWalk’s prime location enables homeowners to take full-advantage of San Elijo Hills’ vibrant towncenter and recreation-oriented lifestyle. Residences are situated above and will be surrounded by shopping and eateries, across the street from the picturesque town square, and just a short stroll from the 19-acre San Elijo Hills Park and the community’s elementary and middle schools,” said Mary Maloney, founder & owner of Hometown Realty, which is listing the homes for sale.

In keeping with the community’s lively architectural mosaic, the designs of the townhomes include Italian, Colonial and Loft styles, crafted by noted architect Roger Basinger, Architects BP Associates.  The streetscape looks as if the entire block grew organically over time.

“These three distinct architectural designs guide the selection of interior colors, fixtures and finishes, providing a rich, custom ambiance,” said Maloney.  “For instance, the contemporary Loft-styled homes include maple floors, black granite and sleek maple cabinetry.  The Colonial style features dark wood floors, white and black granite counters and traditional white cabinetry; and the Italianate units feature porcelain tile flooring matched with earth-tone granite and traditional cherry ebony cabinetry.   Each home features a designer-selected custom paint palette, carpeting, and highly upgraded fixtures that compliment the individual architectural style,” she said.  “The result is a custom home look with uncompromising value.”

High ceilings and large wood-trimmed windows create an open, airy feeling and gas fireplaces in the living area provide warmth and atmosphere. Selected plans feature terraces overlooking the leafy town square.

The spacious floorplans have been designed with maximum flexibility to accommodate home offices, growing families and guests. Amenities include stylish stainless steel appliances, and full-size stacked washer/dryer combinations on the bedroom level, and sumptuous master suites with spacious walk-in closets.

Exterior amenities include private entry courtyards and gated parking with private two-car garages and storage bays.

“With the top quality designer finishes included at MarketWalk, buyers won’t need to budget for additional upgrades,” said Halé Richardson, director of marketing for San Elijo Hills Development Company, master developer of San Elijo Hills.

Residents will have easy access to the education, culture, entertainment and employment opportunities surrounding San Elijo Hills.  Nearby amenities include California State University San Marcos, downtown San Marcos and  the 19 restaurants in Old California Restaurant Row, as well as shopping in Carlsbad and Encinitas and miles of beaches.

MarketWalk is one of the final components in the San Elijo Hills Towncenter, which has received numerous accolades, including a Gold Nugget Grand Award in the “Community/Town Plan” category at the Pacific Coast Builders Conference.  More recently, San Elijo Hills was honored as the “Best New Home Community” in the 12th annual “San Diego’s Best” competition sponsored by The San Diego Union-Tribune.

When complete, the 1,920-acre community of San Elijo Hills is planned for 3,400 attached and detached homes in 31 neighborhoods.  San Elijo Hills encompasses the highest point in Coastal North County and offers panoramic ocean views from many vantage points.   More than half of the property has been designated as protected open space, including 18 miles of walking trails.

Information on MarketWalk residences is available at the model sales office, 1501 San Elijo Rd, San Marcos or at Hometown Realty, located at the San Elijo Hills Visitor Center, 1215 San Elijo Road, San Marcos.  Both offices are open daily from 10 a.m. to 5 p.m.

For more information on MarketWalk visit www.sanelijohills.com/marketwalk and register on the interest list.  For more information on the entire community, visit www.sanelijohills.com or call toll-free (888) SAN-ELIJO (726-3545).

MarketWalk News in San Diego Metropolitan Magazine

Construction has started on MarketWalk, a collection of 12 townhome residences atop a mixed-use retail center adjacent to San Elijo Hills’ Town Square. The two- and three-story homes, ranging in size from 1,200 square feet to 2,746 square feet, will be surrounded by San Elijo Hills’ towncenter that includes shopping, an educational campus with elementary and middle schools, a 19-acre park and community center and 18 miles of trails. Developed by San Elijo Hills Town Center LLC, MarketWalk is scheduled for completion this summer and will be complemented by the completion of 10 retail spaces below. The homes are expected to range from the $300,000s to the $700,000s.

via San Diego Metropolitan Magazine – February 2009.