Safety-First Listing and Home Sale Strategy. Please reach out for a 15-20 minute Zoom meeting in which I will inform you of your home’s value and answer the three most-asked questions I’m getting today:
* How much is my home worth in this market?
* How do you sell homes safely during COVID19?
* How’s the mortgage market right now?
Today’s buyers and sellers need a trusted local resource that can guide them through the complex world of real estate, who you work with matters. With my extensive local San Elijo Hills knowledge and commitment to providing an exceptional real estate experience to my clients, I’m your go-to source for San Elijo Hills and North County real estate insight, advice, and results. I am the publisher of San Elijo Life and enjoy connecting and building our fantastic community.
Please let me know how I can safely be of service if you are looking to buy or sell a home.
Covering North County San Diego from “The Hills to The Coast”
Pictured: Goverre founders Regan Kelaher and Shannon Zappala launched their successful portable wine glass company in San Marcos where they’re part of a thriving group of female entrepreneurs.
Being an entrepreneur is not easy. Dedication and determination are a must, and a supportive network of investors, customers, peers and family certainly helps, too. In San Marcos, the entrepreneurial spirit is alive and well, and in a certain corner of the City – La Costa Meadows to be exact – there is a cluster of women business owners who are trailblazing their way to success.
In honor of Economic Development Week, May 4-9, we’re highlighting five of these dynamic female founders.
“The San Marcos area is a really well-kept secret. It’s a great place to manage your overhead, and we are close to everything we need to manage our business,” said Kerri Leslie of Verity, a sustainable packing company, and Noniko, a clean beauty company. “Our location in particular is a buzzing entrepreneur community. It’s a different energy, and it’s fun to be a part of that.”
Verity and Noniko are not alone. Women-owned businesses, including Boobie Brands, Goverre, and Wander & Perch, also chose to open up shop in San Marcos. They are founded by women, and each advances a unique facet of wellness and responsible, healthy living. Inspired by their own experiences and expertise, these business owners are addressing market needs while advancing their personal passions.
Leslie’s background in the medical device industry was the perfect primer for creating Verity because she was familiar with how to bring products made from metal from concept to market. She also has a lot of experience working with durable materials that can be sterilized and reused like stainless steel, and highly recyclable materials like aluminum. Being in San Diego, and centrally located in San Marcos particularly, helps her tap into a pool of likeminded talent who share her commitment to reducing single-use plastics.
“Our location makes it easy to recruit talent,” said Leslie. “We live in a community and focus our business in Southern California because people here care about ridding our oceans of plastic.” She continued, “We find it starts on a personal level for our community. Our employees, customers, and wholesale partners really care about the issue.”
Wendy Colson, founder of Boobie Brands and the Boobie Bar that started it all, wanted to help her lactation patients get the nutrition they needed without the hassle of teas and multidose supplements.
“Boobie Brands focuses on making women, specifically mothers, healthier. The fact that we are a woman-owned business is important in the marketplace,” said Colson. “I started helping my lactation patients by baking nutrition bars packed with the herbs and vitamins moms need. Using my experience as a nurse and lactation consultant, I’ve been able to grow the business by identifying new ways to assist moms in finding nourishing and convenient products.”
Colson has three distribution warehouses in San Marcos to meet the demand of retailers like Target, Buy Buy Baby and Walmart. When asked about the value of these locations, Colson replied, “I think the vibe in San Diego County, including San Marcos, is so rich in embracing the entrepreneur. It’s perfect because there are so many of us, especially in our complex. You get inspired by the community around you. We have one of the best business vibes.”
Like Boobie Brands, Goverre was founded by Shannon Zappala and Regan Kelaher when they noticed a market gap they wanted filled – along with a nice glass of wine on the go. They were the first to create a portable wine glass made of actual glass. Based on their research, drinking wine from a glass container is preferred by most wine enthusiasts (including Zappala and Kelaher!), and is far better for the environment than plastic. But unprotected glass is not particularly ideal for an outdoor lifestyle, so they invented a new type of glassware – thicker with a silicon sleeve and lid.
“After having success on Shark Tank, we realized we had to change our mindset from ‘what if we fail’ to ‘what if we succeed,’ and that has really shifted how we approach our business,” said Zappala. Kelaher says their dual roles as working moms help their business perspective, too. “As business owners, we have to balance everything and handle the unexpected. As moms, we’re already good at that.”
Eileen Zimmerman of Wander & Perch was inspired to create her line of eco-friendly waterproof travel tote bags after living in San Francisco and Encinitas. After experiencing the start-up culture in the Bay Area and the healthy living ethos of coastal San Diego, Zimmerman could not find a stylish waterproof bag for transporting her wet post-beach and workout gear, so she created one herself.
“I take a lot of pride in how much I do locally,” Zimmerman said when asked about how her location in San Marcos benefits her business. “We manufacture our products in San Diego County, and I try to employee San Diego county people. It can be hard to make sustainable choices, in the materials you source and keeping your product ‘local,’ but I think customers reward companies who make the right decisions.”
Zimmerman noted that the community this group of female entrepreneurs has created in San Marcos feels special and unique. “There is a level of support for one another,” Zimmerman said. “We are all local, and we are all connected to our community. It’s a rarity.”
If you would like to join this community of businesses in San Marcos, contact Tess Sangster, economic development director for the City of San Marcos at email@example.com or (760) 744-1050, ext. 3120.
Construction Begins on Critical Infrastructure Project with Crews Following State Health Protocols
San Marcos, CA—Construction on the $104M San Marcos Creek Project is set to begin this week, rain or shine, after needed equipment and materials have arrived on site. Barriers and construction signage will be installed along Discovery Street adjacent to the San Marcos Creek. This begins the first phase of construction for the two-year project and may cause traffic delays in the project area.
At the City of San Marcos, the health and safety of our community is our top priority. Amid the COVID- 19 outbreak and Governor Gavin Newsom’s “stay at home” order, project construction will proceed as project construction activities are exempt under the order. Here are the two sections in the order supporting this exemption:
Emergency Services Sector: “Workers who support the operation, inspection, and maintenance of essential public works facilities and operations, including bridges, water and sewer main breaks, fleet maintenance personnel, construction of critical or strategic infrastructure, construction material suppliers, traffic signal maintenance, emergency location services for buried utilities, maintenance of digital systems infrastructure supporting public works operations, and other emergent issues”
Other Community-Based Government Operations and Essential Functions: “Construction workers who support the construction, operation, inspection, and maintenance of construction sites and construction projects (including housing construction)”
Given the importance of the project and its role in providing critical transportation infrastructure and relief from flooding, the City will continue with construction as planned.
The Creek construction team is taking all recommended precautions to stay healthy and safe by following the guidance from public health officials, not gathering in groups larger than 10 people, practicing social distancing and frequent handwashing on the construction site.
Work This Week
The construction team will add signage and barriers at the following streets:
● Signage at the intersection of Bent Avenue and Creekside Drive and at the construction site’s
entrance (430 Via Vera Cruz)
● Barriers along Discovery Street between Via Vera Cruz and Bent Avenue
In the following weeks, the construction team is expected to begin:
● Clearing non-native plants in the creek bed: While working on clearing the Creek bed and building the levee, road closures and detours are expected along Craven Road, Bent Avenue and Discovery Street.
● Building a levee adjacent to Discovery Street: A new temporary road will be created alongside Discovery Street, between Bent Avenue and Via Vera Cruz, to allow construction vehicles access to the Creek.
● Prepping Discovery Street for future widening
● Closing Bent Avenue for road improvements and bridge construction
What to Expect
Construction hours are Monday through Friday, from 7:30 a.m. to 4:30 p.m.
Those who live in the area or visit the surrounding neighborhoods will notice construction-related noise, increased construction vehicle traffic, detours and lane and road closures during construction.
Throughout construction, SDG&E will also be relocating utilities in the Creek Project area.qw121
The City encourages residents to visit the project website and sign up for alerts to stay informed throughout project construction:
● Website: Visit www.san-marcos.net/creek for project information.
● Text updates: Text SMCreek to 484848 to sign up for text updates.
● Project hotline: Call 877-SMCREEK with any questions and a team member will respond within
● Email: Email firstname.lastname@example.org with questions or requests and a team member will
respond within 48 hours.
Para información y actualizaciones en español, por favor visite la página de la ciudad: www.san- marcos.net/arroyo.
The City of San Marcos is embarking on a General Plan Update, and we want your input to help shape the future of our City. Join us for Visioning Workshop #1 – Values, Vision and Opportunities on March 11, 2020, from 6:30 – 8:30 p.m.
This event is the first in a series of Visioning Workshops. The schedule is as follows:
Values, Vision and Opportunities
Wednesday, March 11, 2020, from 6:30- 8:30 p.m.
San Marcos Senior Activity Center, 111 Richmar Avenue, San Marcos CA 92069
Land Use and Housing
Wednesday, March 25, 2020, from 6:30- 8:30 p.m.
San Marcos Community Center, 3 Civic Center Drive, San Marcos, CA 92069
Circulation and Mobility
Thursday, April 9, 2020, from 6:30- 8:30 p.m.
San Elijo Recreation Center, 1105 Elfin Forest Road, San Marcos, CA 92078
Residents are invited to provide input about the park on Feb. 26 at 6 p.m.
The City of San Marcos is hosting a public meeting to solicit input from the community for a new park bike amenity featured at Bradley Park. The meeting will be held Feb. 26, 2020, at 6 p.m. at the San Marcos City Hall Council Chambers located at 1 Civic Center Drive.
The proposed bike park site will include up to eight acres of currently undeveloped land in the south east quadrant of Bradley Park, located at 1587 Linda Vista Drive. The meeting will allow residents to provide their ideas on what special features, such as pump tracks, flow tracks and jumps they would like to have included in the park design.
San Marcos businesses give back beyond the holidays
In San Marcos, businesses give back year-round to support the communities they serve. The inspiration behind this spirit of philanthropy varies from business to business, but regardless the reason, the positive impacts are felt throughout the region.
“In honor of St. Valentine, we wanted to highlight a few San Marcos businesses that have made giving back a meaningful part of their corporate culture,” said Economic Development Director Tess Sangster.
One such company that is generous throughout the year is Shazeebo, a custom outdoor shade sail manufacturer. Inspired by his experience in Cal State San Marcos’ Leadership North County program, owner Patrick Howe recognizes the positive role that businesses can play in bettering a community.
“The program was a very eye-opening experience, and I realized that there is a lot of need here in North County,” Howe explained. “That’s when I started thinking about how I could further serve the community with my business.”
Not only does Shazeebo regularly donate its shade sails to nonprofit organizations like the Rancho Coastal Humane Society and the Agua Hedionda Lagoon Foundation, but it also emphasizes seasonal giving to reach as much of the community as possible. For example, in 2019 Shazeebo coordinated the second annual Thanksgiving Turkey Drive that fed more than 800 families with the support of a matching grant from the Leichtag Foundation.
North City is another business entity that shows San Marcos love throughout the year. They provide student housing scholarships for CSUSM athletes and sponsor a variety of other programs. In cooperation with the San Marcos Chamber of Commerce, they also host Taste of San Marcos that supports local businesses and raises money for the Chamber. This is in addition to being a major partner of the Boys & Girls Club of San Marcos as a sponsor of Great Futures Day and their annual gala, as well as working with Casa de Amparo, San Diego North EDC and Peter Sagan Fondo Gran Roadie-Oh.
“We understand and appreciate that we have a chance to serve the San Marcos community,” said North City Senior Project Manager Andy Tenn. “We partner with many nonprofit agencies throughout the year because we know that the need for help extends beyond the holiday season.”
Hunter Industries also encourages their employees to support their communities in many ways, including an annual payroll giving campaign that includes matching contributions by Hunter. The organization also looks to donate to organizations like Habitat for Humanity that have reoccurring needs for irrigation systems to support their housing projects in San Diego.
“Giving back is deeply rooted in Hunter Industries because social responsibility is one of our core values,” said Scotty Lombardi, Global Talent Management at Hunter Industries. “We feel it is essential to give back to the communities we are invested in.”
Employees also participate in regular food drives at all of their office locations, and the food is donated to nonprofits in each respective community. Hunter’s corporate spirit of giving also extends into the traditional holiday season when employees sponsor children by purchasing gifts for them.
“We want to thank all of the businesses who give back to San Marcos at the holidays and throughout the year because it really makes a lasting difference,” said Sangster. “Our business community is invested in the continued success and growth of San Marcos, and in their charitable works, you can really see how much love they have for our city.”